Spotify Hikes Premium Prices in India – Check New Rates

Published August 5, 2025 Region India (with comparison to global context)As of early August 2025, Spotify has raised its Premium subscription fees in India—marking the first price adjustment since launching in the Indian market in 2019.

The changes in monthly rates are as follows:

Effective Date & How Users Are Notified

• New users subscribing immediately will see the updated pricing live.
• Existing subscribers will be notified via email and see the price change from the start of their next billing cycle.

Why Now? Spotify’s Rationale

Spotify states the hike is necessary to “continue to innovate on our product offerings and features” in order to deliver world-class, personalized experiences.

Globally, the company is under pressure:

• It posted a recent quarterly loss and issued a weaker profit forecast due primarily to elevated operational costs, including higher salary‑linked taxes.
• Spotify aims to improve average revenue per user (ARPU), especially outside its mature U.S. market.

How India Compares Globally

Spotify’s global price adjustment affects markets across South Asia, the Middle East, Africa, Europe, Latin America, and Asia‑Pacific, with individual plans rising from €10.99 to €11.99 (≈ US$13.86–13.89/mo) in most regions.

That pricing maps to ~₹120–130 at current exchange rates—making India’s new ₹139 Individual plan roughly in line with broader APAC trends, though still relatively more affordable than many Western countries. Spotify’s price hikes in non‑US regions typically hover around a €1 hike per tier, similar to India’s proportional jump.

What You Get for the New Prices

Premium subscribers in India continue to enjoy:

• Ad‑free music
• Offline listening
• Unlimited skips
• High‑quality audio
• Playback on multiple devices
• Family plan controls, such as explicit content filters

No tier logic has changed—just the pricing.

Impact on Users & Strategies to Handle the Hike

Individual Users

• Pay ₹20 more per month.
• Student plans offer the smallest hike and remain the cheapest Premium option.

Duo & Family Plans

• Duo users now pay ₹179; Family users ₹229.
• Family tier sees nearly 28% increase, significantly hitting larger households.
• Sharing costs remains financially advantageous versus multiple individual accounts.

Tips for Existing Subscribers

• Consider switching to Student tier, if eligible.
• Pause or cancel if cost outweighs usage.
• Explore alternate services or bundled offers through telecom or travel partners.

Why Spotify Could Afford This Hike

Financial Pressures

Spotify is targeting stronger profitability after posting losses and underwhelming revenue projections, even as user growth remains solid (over 276 million Premium subscribers globally).

Content Investment

Expenses have surged due to licensing costs, podcast and audiobook expansion, and planned rollouts like “Music Pro” (HiFi audio tier) expected later in 2025, possibly for an additional ~$6/mo in Western markets—or around ₹150 in India.

Inflation & Market Alignment

In many international markets, Spotify pricing had not kept pace with inflation. Increasing costs help align revenue closer to service inflation rates and regional pricing norms.

Risks: Could Users Cancel or Switch?

Experts suggest Spotify still has strong pricing power and that modest hikes—like ~€1 globally—are unlikely to trigger mass cancellations, especially in markets outside the US.

However, Indian users in extremely price-sensitive segments may explore:

• Using Spotify Free with ads.
• Switching to YouTube Music, JioSaavn, Apple Music (though these have comparable price tiers).
• Investigating promotional deals via telecom or partnerships.

Still, user habits and investment in playlists and saved music often discourage switching.

Looking Ahead: What’s Next from Spotify?

New Tiers & Features

• The launch of Music Pro, a HiFi‑quality add‑on tier, is anticipated in 2025 (~₹150 more in India) with perks like remix tools, ticket presales, exclusive content.
• Podcast monetization tools, live video, and discovery improvements are expected to roll out further.

Future Price Increases

• Markets that raised prices earlier this year (e.g. Netherlands, Luxembourg) may see additional incremental hikes depending on local demand and inflation patterns.
• No immediate change in U.S. pricing is expected after the July 2024 increase, but global alignment over time is possible.

• The Times Of India
• Business Standard